External Link Building

The Importance of Link building in a Website . . .

A huge number of websites, if not all, were trying to rank high in Yahoo, Google, MSN and other big search engines today. Link building is no longer a “fancy stuff” for website owners – it is a requirement for them.

Working hard on link building by submitting your websites to every possible search engines and websites you can imagine is no longer doable. You certainly need to develop a link building policy for your websites that act as your road map to develop your websites’ placement continuously.

If you want to boost your search engine rankings, you need links from other websites that point to your site.

Because links (hyperlinks) are the fundamental building blocks of the internet and Search Engine Optimization. Links are your site’s lifeline – the primary route by which users will find and visit it.

Search Engines like Google, Yahoo and MSN  use these links to find and index your site to provide you with a steady stream of targeted visitors.

A great place to get links is by getting your website submitted to the various internet directories like Yahoo Directory, Open Directory, etc.

Google isn’t the only local business directory you want to focus on and there are a multitude of places you can do just that.  Some are FREE – some are not and we recommend that you start with places below.

The list of these is below:

YP (Yellow Pages)
Best of the Web



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Google is the KING of Search Engines and will be the source of approximately 80% of your traffic IF you optimize your site correctly.


Yahoo is the second largest search engine with approximately a third of the traffic of Google.


MSN is the third largest search engine.


Altavista is powered by Yahoo! Search Engine. Altavista Search Engine was a big player years ago, but unfortunately they’ve gone downhill and won’t be a source of much traffic for you.

AOL Search

AOL Search is a search engine “Enhanced by Google.” In other words, it uses Google’s search engine for its results. You can get your website indexed by following the directions for Google above.


Ask Jeeves is the “natural language” search engine where you search by asking questions. To get listed at Ask.com, you need links pointing to your website.