Search Engine Optimization
Also referred to as S.E.O. search engine optimization is how search engines such as Google, Yahoo, Bing etc find your website and offer information when a search of information is requested on those search engine.
There is only one thing that is “for sure” with S.E.O. – it changes constantly! Well maybe there is TWO things …everyone has a different opinion of HOW to accomplish it.
Google is the BIG DADDY of search engines and sets the do’s & don’ts. You don’t need a fancy, high priced website to be found on search engines either. You do need to pay attention to important elements such as the content and keeping that content “fresh” within the website and also have your design user friendly. It’s like the old adage “which came first – the chicken or the egg”?
Search engine optimization (SEO) is the process of affecting the visibility of a website in a search engine’s search results.
The first basic truth you need to know about SEO is that search engines are not humans. Those little “guys” (bots) who visit your website go by the rules and those rules change frequently and about the time we think we know the rules – they change.
SEO should be an element of your marketing plan, never ending and should evolve.