When creating a new website or optimizing your current website make sure to create a “Road Map” for your visitors – making your website user friendly.
One aspect of creating a user friendly website is by creating a good linking system. I’ve had people ask me if this is a bit redundant because there is typically a navigation system already in place via the menus. My answer to those who have doubts about including additional links within your content … it’s not just about the viewer experience it is also a means to create a map that the search engines can also follow.
Having an internal linking strategy will encourage that your posts and pages are indexed by the search engines and essentially increasing the likelihood of more pages that are indexed and the higher your ranking may be.